In the often cacophonous environment of the Internet, bloggers play key roles: They’re stewards of grassroots causes, community opinion shapers, and a linchpin of lobbying efforts. Bloggers have also got their ears to the ground for what mainstream misses, or gets wrong.
Food allergy bloggers — from parents to doctors and business owners — dedicate countless hours of their own time to helping people better understand and live well with a condition that affects them every day of their lives.
So for the chief organizer of the Food Allergy Bloggers Conference, taking place in Denver from Nov. 13 to 15, getting these people together in the same place isn’t just another opportunity to share information — it’s a chance for a key group of communicators to learn from each other and build relationships, face to face.
“I hope attendees take home a sense of community and support, new friends, products to make managing dietary restrictions easier, as well as knowledge to enhance their disease management, blogs and business plans,” says Jenny Sprague, co-founder of the Food Allergy Bloggers Conference, who’s also an allergy mom and one of Allergic Living‘s honored Allergy Advocates.
The conference, which is open to bloggers and anyone else concerned with food allergies, has a diverse program of expert speakers and community panels. Attendees will have opportunities to hear about: how to better use social media to find an audience and promote content; how to a market a blog’s brand; and legal concerns for bloggers, among many other practical issues in web communications.
Among the food allergy information offerings, several panels and speakers stand out, including:
- Emergency department doctor and professor of pediatrics Julie Brown discussing epinephrine and auto-injectors.
- Attorney Jim Long, along with author and allergy advocate Nicole Smith, and her college-age son, Morgan, himself an advocate, talking about college accommodations.
- FARE education director and Allergymoms.com founder Gina Clowes, alongside Lianne Mandelbaum of NoNutTraveler.com, Jim Long and fellow attorney Mary Vargas, an expert in disability rights, will discuss “food allergy in real life.”.
- A “wine and sign” book-signing evening, which includes numerous blogger authors as well as historian and author Matthew Smith, whose new book, A History of Food Allergy, covers more than a century of food allergy’s development in science.
- Dr. Michael Pistiner will speak on “the elephant in the room”: food allergies and mortality concerns.
- Keynote speaker is Robyn O’Brien, food activist and author of The Unhealthy Truth.
- Free-from recipe experts include Allergic Living magazine contributing editor Alisa Fleming (of GoDairyFree.org), Jackie Ourman, Colette Martin, Cybele Pascal and Jules Shepard.
Click here for a full lineup of conference participants. And do stop by Allergic Living’s booth to meet our products editor Caroline Moassessi, who’s well-known in the blogging community as Gratefulfoodie.com.