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PostPosted: Sun May 21, 2006 7:19 pm 
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Joined: Sat Apr 16, 2005 12:09 am
Posts: 1054
I was happy to see that General Mills now has a small yellow box on the front of their cereal boxes (lower right hand corner - about 1" by 1") that states, "Food Allergic Consumer: see ingredients list". I know they've been good at labelling in the past but it's great to have this added note on the front as it brings attention to the fact that some people have to be mindful of ingredients due to allergies. In addition to helping the allergic consumer, they are educating the "Average Joe" (who doesn't regularly read ingredient labels) about food allergies. Thanks General Mills!


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PostPosted: Wed Sep 13, 2006 10:22 pm 
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Joined: Thu May 19, 2005 8:33 pm
Posts: 96
Location: Ontario, Canada
about their new Captain Crunch Superman cereal. The woman who answered was very kind and answered my questions fully. I was very impressed. She said that if ANY of their products contain one of the major allergens it will state it in bold on the box. If there is any risk of cross-contamination with any of the main allergens (I think she said they focus on the top 9 - I was only concerned with nuts though) it will say "May contain traces". I thanked her for her help and told her I'd pass along the info. I WISH all companies were willing to (or forced by law) to write down all of this very important information.

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SAHM of 3 children. Oldest DS (1999) is anaphylactic to peanuts.


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