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PostPosted: Tue Jun 18, 2013 8:39 am 
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Joined: Thu Dec 20, 2007 7:23 pm
Posts: 817
Location: Kingston
Mylan Specialty L.P. Joins Forces with Adrian Peterson and Jo Frost to Launch Anaphylaxis Preparedness Campaign

Quote:
Life-threatening allergic reactions are unpredictable and symptoms can progress rapidly from mild to severe, which is why immediate access to epinephrine, the only first-line treatment for anaphylaxis is critical," said Phil Lieberman, M.D., Clinical Professor of Medicine and Pediatrics, University of Tennessee College of Medicine, Memphis, Tenn. "I've seen many patients underestimate their risk of anaphylaxis and overestimate their preparedness. People with severe allergies should have an anaphylaxis action plan in place, which includes avoiding known allergens, recognizing symptoms, having access to two epinephrine auto-injectors at all times and seeking immediate emergency medical care should anaphylaxis occur."

This effort, spearheaded by Adrian and Jo, will demonstrate how living with severe allergies is part of their life experience, but doesn't define who they are or hold them back from success. They are asking others to join in the 25th anniversary celebration and help spread the word about the importance of being better prepared for anaphylaxis by uploading a photo to show how you take your EpiPen Auto-Injectors with you everywhere you go from home to school, to the office and even on trips and vacations. Additionally, Adrian and Jo are dispelling misperceptions about anaphylaxis throughout the campaign, including a series of videos featured on the website.

For every photo submission, Mylan Specialty will donate $25 to leading allergy non-profit groups up to a total of $25,000.


http://www.marketwatch.com/story/mylan- ... 2013-06-18

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