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Willo
This ad points out the problem…which we know about…but does nothing to help the teen/young adult on how to handle it…which is the hard part…why not show HOW to deal with this!!
I think almost any teenage boy is going to risk it without saying anything- the message needs to normalize how to handle the question so that they do not feel like a complete idiot (as teenagers do)
This is typical of missing the next step….ie everyone tells a teenage boy to carry an epi pen…but how do they they do that without looking like a “dork” – a teenage boy is never going the fanny pack or manpurse route – can’t put it in their jeans pocket….so they go without.
I think this (teen and young adult males) is a very vulnerable group that is always overlooked.