This Halloween (October 2014), FARE encouraged families to put out a teal pumpkin with some non-food treats for allergic trick-or-treaters. This prompted a new tradition that is spreading across North America.
What started as an initiative lead by a small Tennessee allergy support group went viral on social media. FARE’s Facebook posts alone were shared 52,000 times and viewed by more than 5 million users.
Families and fans of the project took to Twitter, Facebook, Instagram and more to share their photos and support for the new symbol for an allergy-safe Halloween.
Some showed off their painting skills.
— Sandy West-Graham (@Swest27West) October 20, 2014
— FlatBox-LunchBox (@Solvetta) October 21, 2014
While others reminded us just how tough Halloween can be for children with food allergies.
— Kyle Schnabel (@SchnabelKyle) October 19, 2014
And check out the massive media coverage of this colorful campaign:
- “Teal pumpkins mean worry-free treats for kids with allergies this Halloween” – The Washington Post
- “Teal Pumpkin Project promotes allergy-friendly options at Halloween” – CTV News
- “Teal Pumpkins Help Make Halloween Food Allergy-Friendly” – CBS News
- “Teal pumpkins let kids with allergies know treats are safe” – Toronto Star
- “Painted pumpkins raising awareness about food allergies” – Reuters
- “Teal pumpkins try to change Halloween for kids with food allergies” – CNN
- And of course: “Origin of the Teal Pumpkin Project – Interview with FACET’s Becky Basalone” – Allergic Living