Teal Pumpkin Project Takes Off On Social Media

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By:
in Food Allergy
Published: October 22, 2014

This Halloween (October 2014), FARE encouraged families to put out a teal pumpkin with some non-food treats for allergic trick-or-treaters. This prompted a new tradition that is spreading across North America.

What started as an initiative lead by a small Tennessee allergy support group went viral on social media. FARE’s Facebook posts alone were shared 52,000 times and viewed by more than 5 million users.

Families and fans of the project took to Twitter, Facebook, Instagram and more to share their photos and support for the new symbol for an allergy-safe Halloween.

Some showed off their painting skills.

While others reminded us just how tough Halloween can be for children with food allergies.

 

And check out the massive media coverage of this colorful campaign: